Classics Reborn

Tommy Hilfiger x Shawn Mendes

Partnering with Tommy Hilfiger, Shawn Mendes helped define and launch their “partnership with purpose” – an 18-month campaign aimed to “cultivate a community to reimagine style more sustainably” which culminated into a sustainable capsule collection.

We produced and edited a series of documentary style videos featuring Shawn discussing the inspiration behind the campaign and his collection.

Our TikTok-native content focused on the collection while utilizing the curated community of sustainable ambassadors.

All roads led to our limited release Shawn Mendes signed Varsity Jacket; available to only the biggest of fans.